About Be Bodywise
Be Bodywise is a women's wellness brand focused on empowering women through science-backed solutions across hair care, body care, intimate wellness, nutrition and overall well-being.
Role Overview
We are looking for a creative, data-driven and execution-oriented Influencer Marketing professional to drive influencer partnerships, creator collaborations and content-led marketing initiatives for Be Bodywise. The role involves identifying relevant creators, managing influencer campaigns end-to-end, building long-term creator relationships and driving brand awareness, engagement and business growth.
Key Responsibilities
- Identify, research and onboard influencers and content creators across Instagram, YouTube and other relevant social media platforms.
- Develop and execute influencer marketing campaigns aligned with brand objectives, product launches and marketing calendars.
- Build and maintain a strong influencer database across relevant categories such as beauty, skincare, haircare, women's wellness, lifestyle and fitness.
- Manage end-to-end influencer campaign execution, including creator outreach, negotiations, briefing, content coordination, approvals and campaign closure.
- Coordinate with influencers and agencies to ensure timely delivery of content as per campaign timelines and brand guidelines.
- Evaluate influencer profiles based on audience demographics, engagement rates, content quality, relevance and campaign performance.
- Track campaign performance metrics such as reach, engagement, views, clicks, conversions and ROI.
- Collaborate with internal teams including Brand, Creative, Performance Marketing and Social Media to develop influencer-led content.
- Identify emerging creators, trends and content formats to strengthen brand presence and audience engagement.
- Maintain campaign trackers, budgets, influencer contracts, deliverables and performance reports.
- Ensure influencer content adheres to brand guidelines, campaign objectives and applicable disclosure requirements.
Desired Skills & Qualifications
- Bachelors degree in Marketing, Communications, Media or a related field.
- Experience in influencer marketing, creator partnerships, digital marketing or social media marketing.
- Strong understanding of Instagram, YouTube and influencer marketing trends.
- Excellent communication, negotiation and relationship-building skills.
- Strong organizational skills and ability to manage multiple campaigns simultaneously.
- Analytical mindset with an understanding of campaign performance metrics.
- Creative thinking and an understanding of beauty, skincare, haircare and women's wellness content.
- Proficiency in Excel, Google Sheets and influencer campaign tracking tools.
Preferred Experience
- Experience working with beauty, skincare, personal care, D2C or women's wellness brands.
- Exposure to influencer marketing platforms, creator discovery tools and campaign analytics.
- Experience managing paid influencer campaigns, barter collaborations and long-term creator partnerships.
What We Offer
- Opportunity to work with a fast-growing women's wellness brand.
- Exposure to large-scale influencer marketing campaigns and creator partnerships.
- A dynamic, collaborative and growth-oriented work environment.