About The Role:
We are looking for a highly driven Category Manager to own and scale Be Bodywise s Personal Care category end to end.
This includes:
Category and Business Ownership
- Own category revenue, profitability, and growth targets
- Identify growth opportunities through consumer insights, market trends, and competitive analysis
- Drive data-backed decision making across the category
Product Strategy and Innovation
- Identify whitespace opportunities and consumer needs
- Work closely with product development teams to build and launch new products
- Shape product positioning, pricing, and assortment strategy
- Manage the product lifecycle from concept to scale
GTM Strategy
- Develop category narratives and consumer facing messaging
- Build go-to-market plans for new launches
- Define target audiences, personas, and communication strategies
- Plan and execute awareness campaigns, launches, and seasonal activations
Growth Marketing
- Partner with design teams for performance marketing creatives, and influencer teams to drive category growth
- Work on influencer collaborations and content strategies
- Continuously test, learn, and optimize messaging and acquisition strategies
What We're Looking For
- 1 to 4 years of experience in category management, business roles, growth, marketing, consulting, or e-commerce
- Strong analytical skills and comfort working with data
- Proven ability to solve business problems and drive growth
- Strong understanding of consumer behavior and marketing fundamentals
- Ability to think strategically and execute quickly
- Excellent cross functional stakeholder management skills
- Comfortable working in a fast-paced, ambiguous startup environment
Bonus Points If You
- Have experience in D2C, consumer brands, beauty, wellness, personal care, or health categories
- Are naturally curious about consumer products, marketing, and brand building
- Enjoy understanding why consumers buy products and how categories are built
Why This Role Is Different
This is not a traditional category management role focused primarily on operations or assortment management.
You will be responsible for building categories, launching products, shaping consumer narratives, and driving growth. Think of it as being a mini founder for your category.